How to use an HTML Link

HTML Link in the website is used to navigates from page to page. We can define an attribute on the HTML link to make it more meaningful. The Search engine e.g. Google crawls the website to get information from the links on the website.

In simple, we define the link attribute in HTML as below:

<a href="">Text Area</a>

Above, we have defined one(1) attribute to the HTML link, href. The href is an important attribute of the link that tells where to navigate when the link is clicked.

In href attribute, navigation is not limited to pages. You can also define the page navigation for telephone and email.

Below you can tell the web browser to open the link on the email service provide e.g. Outlook.

<a href="">Email Me</a>

We can define the telephone number in the HTML.

<a href="tel:+1123-456-1214">123-456-1214</a>

Below are listed attributes that you can define in the HTML link.

Sr# HTML link Attributes Description
1. title Tooltip for the user or the title of the link.
2. download Browser action to download the file.
3. target Specify where to open the link.
4. rel Specify Link between current and linked document.

rel attribute tells the search engine the purpose/relationship of the linked document. You can define the following values to the rel attribute:

  • alternate
  • author
  • bookmark
  • external
  • help
  • license
  • **nofollow: The Search engine will not crawl this link and will not be counted as a backlink.
  • noreferrer
  • noopener
  • prev
  • next
  • search
  • tag
  • sponsored link attribute to highlight sponsored and affiliate links
  • rel=“usg” link attribute to highlight links in the user-generated content.

For target link attribute, you can define the following values as below

  • _blank

: Open the linked document in the new Browser Tab

  • _parent
  • _self
  • _top: Opens the linked document in the full body of the window.

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